As a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I do this because time and time again the default search-and-content option delivers weak campaigns, poor [...]
I have recently been hearing a lot of grousing about the Internet and the services tied to it. It’s not the, “Well, my Internet connection was down so I’m ticked off” kind of talk, either. In a way, I wish it were.
No, it’s worse than that. It’s a continuing mantra that comes from the SMB [...]
Negative reviews and your business. With the rise of social media and increased customer reliance on consumer reviews, many businesses dread negative comments and try to avoid them at all costs. This makes a lot of sense and there are a lot of firms out there offering online reputation management services. However, believe it or [...]
When we talk about SEO and optimizing a site, we’re normally talking about text-based optimization and the use of content in the form of the written word to increase positions and visibility in search engine results pages. However, if you’re a website owner or publisher with a particularly visual product (such as an art gallery, [...]
The buzz in Internet marketing these days is getting much louder around online reputation monitoring and management (ORM). As with most Internet marketing concerns, the small and medium business (SMB) remains among the great unwashed with the latest and greatest. In fact, some statistics show that 40% of small businesses still don’t even have a [...]
We live in a twenty-four-hour, seven-days-a-week, 365-days-of-the-year culture. With instant access to anything from a hamburger at 4 am to banking facilities from a PDA on the morning commute to work, is it any surprise that some social media marketers forget the basic rules of social etiquette? If you’re guilty of being overtaken by enthusiasm [...]
Although a listing position or pay-per-click ad copy are crucial parts of any search engine marketing campaign, equally important is the website your visitors land on. At times, what seems like a logical design from the owner’s perspective creates unnecessary hurdles for a website visitor.
This white paper from Enquiro looks at different page elements and [...]
With so many factors influencing a buyer’s decisions online, it has often been assumed that buyers are rational actors who would weigh all the pros and cons before making a purchase. What many recent studies have shown, however, is that a buyer’s decision process is not necessarily rational.
Mapping the BuyerSphere, a white paper published by [...]
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